Why subscribe?

I’ve built my vertical SaaS business brick by brick.

From our founding in my college dorm room, to a high-flying vc-backed company with close to 100 employees, to enduring the SaaS Crash of 2021, to now getting fit and building a healthy and sustainable business.

I’ve seen a lot on this journey. I’ve had <1 week of cash. I’ve done big layoffs, I’ve made multiple phone calls to make payroll, I’ve walked into meetings where the outcome was life or death. Quite frankly, I’ve made every mistake in the book over the last decade.

But through the help of so many others, the team and I are persevering to build something special.

The newsletter is my attempt to give back. It’s a no-bullshit, straight-to-the-point, collection of learnings from my experience founding, operating and scaling in Vertical SaaS.

It’s a 100% free for you to enjoy. And maybe, just maybe, it will help you avoid some of the pitfalls I, and so many others have fallen into. But most importantly, my hope is that it will help one of you build the next great Vertical Software company.

Thanks for checking it out. I hope you enjoy it.

With gratitude,

Luke Sophinos